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Rita Kind-Envy
Rita Kind-Envy

129 Followers

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Published in UX Planet

·Pinned

People Don’t Read Online—They Scan. This Is How to Write for Them

9 eye-scanning patterns, 10 ways to adapt the text for max readability. — We write texts for different purposes, but there’s one thing we all have in common—we write online. On the web, things work a little bit awkwardly. You may have already learned from companies’ writing style guides or articles here on Medium that the following factors help retain readers’ attention: Keeping…

Ux Writing

8 min read

People Don’t Read Online—They Scan. This Is How to Write for Them
People Don’t Read Online—They Scan. This Is How to Write for Them
Ux Writing

8 min read


Published in The Point of View

·Jan 20

How Can I Be an Independent Writer if I Can’t Write Without Grammarly?

This is why I don’t trust grammar checkers. — Look, I hate the “technology makes you dumb” argument. I have no intention of sounding technophobic because I’m strictly the opposite. For example, I believe in the power of AI-written text. AI is amazing! And those of you who deny it and curse it, have you ever tried writing five…

Grammarly

3 min read

How Can I Be an Independent Writer if I Can’t Write Without Grammarly?
How Can I Be an Independent Writer if I Can’t Write Without Grammarly?
Grammarly

3 min read


Published in ILLUMINATION

·Dec 25, 2022

Classical Music Is Like a Nerdy Guy at School. You Should Give It A Chance

Opinion on classical hits as a hardcore Britney Spears fan. — When was the first time you clicked on the Classic Essentials playlist instead of your favorite one? Did you do it to focus on work or a school project? Were you trying to meditate with a glass of wine? In my case, I just wanted to seem smarter. …

Music

3 min read

Classical Music Is Like a Nerdy Guy at School. You Should Give It A Chance
Classical Music Is Like a Nerdy Guy at School. You Should Give It A Chance
Music

3 min read


Published in The Shortform

·Dec 23, 2022

To Be Free, You’ve Got to Have Your Own Rules to Follow

Here’s my “Code of Hammurabi” for a free and fulfilling life — If I learned anything in life, it’s that you gotta have a code. Here’s mine: [F] — Focused Stay focused to remember your rules before you act. The past is memories, the future is an illusion. Focus on the “now”. [C] — Clean Keep your body and workspace clean. This enables a pure flow of ideas…

Short

1 min read

To Be Free, You’ve Got to Have Your Own Rules to Follow
To Be Free, You’ve Got to Have Your Own Rules to Follow
Short

1 min read


Published in SYNERGY

·Dec 21, 2022

Choose a Pen Name That Sells

And not a pen name you “want“. — Good pen names help good writers Mark Twain, Ann Rice, Françoise Sagan, George Orwell, Irwin Shaw. Thousands of writers use pseudonyms, but how many become famous? Although the concept seems old-fashioned, good pen names help good writers sell. Whenever I’d tell someone I write under a pen name, my heart started pounding like in a marathon…

Writing

4 min read

Choose a Pen Name That Sells
Choose a Pen Name That Sells
Writing

4 min read


Published in Monster Alley

·Dec 19, 2022

How I Fled Russia In 2022

Two cats, one suitcase, no way back. — This is not an article about politics. More than 700,000 Russians left Russia by the end of the year. I’m a Ukrainian who lived in Russia when the war started. This is my personal story of escaping the country. Nothing more, nothing less. The day the war started I never cared much about wars until…

2022

6 min read

How I Fled Russia In 2022
How I Fled Russia In 2022
2022

6 min read


Published in Monster Alley

·Dec 5, 2022

Simple Things Worthy of Happy Tears

Things that make me happy. A list. — Last night I dreamed I returned home. The house itself is not much to look at. Dull gray metallic roof and gray cement front yard. Sandy old bricks and cheap white plastic windows. A magnificent garden with flowers hidden behind the house. We even have our own pine tree. My…

Happiness

2 min read

Simple Things Worthy of Happy Tears
Simple Things Worthy of Happy Tears
Happiness

2 min read


Published in UX Planet

·Dec 4, 2022

This Kind of UI Will Make You Panic

Probably the worst order status tracker I’ve seen so far. — A short story of my heart-breaking experience that could’ve been avoided if a certain website had hired a UX writer. In the beginning was the Word The wording you use on your website is everything. …

Ux Writing

4 min read

This Kind of UI Will Make You Panic
This Kind of UI Will Make You Panic
Ux Writing

4 min read


Published in The Orange Journal

·Nov 7, 2022

Eat Four Pizzas a Day, Starve Four Days a Week

Living with an eating disorder for 13 years is hard. This is how I won the battle. — Another day of lockdown in Moscow. I wake up late, and my body’s aching like from a workout. The thing is, I haven’t exercised in years. I change into a fresh PJ and stay home all day. …

Eating Disorders

8 min read

Eat Four Pizzas a Day, Starve Four Days a Week
Eat Four Pizzas a Day, Starve Four Days a Week
Eating Disorders

8 min read


Published in UX Planet

·Nov 1, 2022

How to Win and Influence People With Text

One rule from the 60s that works to this day. — David Mackenzie Ogilvy was a tycoon of advertisement and a very cool dude. The Rolls-Royce advertisement above is one of his most well-known creations. The one Ogilvy rule I procured for selling texts (and it inspires me indefinitely) is from ‘Ogilvy on Advertising.’ It’s quite simple, like all advice from…

Ux Writing

3 min read

How to Win and Influence People With Text
How to Win and Influence People With Text
Ux Writing

3 min read

Rita Kind-Envy

Rita Kind-Envy

129 Followers

UX/UI writer. Born and raised in Ukraine.

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